re: Beta Bloggers Need Not Lurk in the Enterprise

A study by Bill Tancer of Hitwise provides more grain to the Lurker effect that I referenced at AlertBox. He indicates that 0.16% of visits to YouTube are to upload content and 0.2% of visits to Flickr are to add a picture. This affirms that most of us are passive visitors of public sites. But this is far from a blow to 2.0. In fact the increase in viewership affirms the value of the medium. Individuals simply need a reason to contribute. As I conclude in the original post here about Beta Bloggers, there is a simple and obvious role for any knowledge worker to publish a steady stream of content in the process of every-day work process and communciation.