17 April 2008 | Enterprise 2.0 Summit 2008 Tokyo

Traction Software is co-hosting the Enterprise 2.0 Summit 2008 in Toyko, Japan where over 325 people are registered to attend this event on its debut. Greg Lloyd, President of Traction Software, will present a video interview with HBS Professor Andrew McAfee on The Rise of Enterprise 2.0. The interview questions came from attendees themselves, prior to the event. Other US keynote speakers include Joseph Nusum of McKinsey, speaking on Emergent Innovation and Enterprise 2.0, and Professor Andy van Dam of Brown University, speaking on a personal history of hypertext and a perspective on Enterprise 2.0 titled As We May Work. Andy van Dam is a pioneering computer scientist, credited with building HES, one of the first three hypertext systems built in the late 1960s. The Tokyo conference includes panels, papers and exhibits, see www.Enterprise20.jp for more information. See Blog597: The Rise of Enterprise 2.0, Andrew McAfee | Video | Enterprise 2.0 Summit 2008 Tokyo for Professor McAfee's video keynote.